Urusen band layer

Published on Thursday, September 9, 2010 by paullewis

This has got to be one of our most exciting layers to date!

Not only did we get to work with the great guys who make up London-based, indie folk band Urusen, but we managed to create a unique experience for their fans.

Using their phones, Urusen fans can quickly find gig locations, listen to the latest MP3s, watch videos and download wallpapers designed by Urusens lead singer, Peter Beatty.

They can also try on virtual T-shirts before buying them, which can be done directly through the layer.

This is the first time augmented reality has been used by a band to provide gig locations and band info on Layar, the worlds leading reality browser.

This step towards mobilising the band is aimed at creating a closer relationship with the fans, as well as providing a quick, easy and fun platform on which to engage.

About Urusen

London-based indie folk band Urusen originally started in Bath and Somerset with the home recordings of cousins Peter Beatty and Ben Please.

Joined in London by Nick Ullmann, Jay Darwish and Kieran Houston, since 2008 they’ve have risen from grass roots into the current indie folk scene and have signed a publishing deal with RealWorld.

They’ve also been building a reputation as the highlight for numerous festival goers at festivals such as Glastonbury, Womad and Secret Garden party, as well as some of the smaller boutique festivals such as 2000 Trees, The Trowbridge Pump Festival and Larmer Tree. They’re currently working on a new album which they hope to release in the near future

With guitars, drums, cello and double bass, and an eclectic array of instruments such as harmonium, mbira, banjo and charango, rousing harmonies are woven into their modern folk-tinged arrangements.

Singled out as ‘one to watch’ by Metro, their lyrical, story-telling signature and stirring delivery is, as the Telegraph put it ‘terrifically atmospheric’ – if you haven’t caught them live yet, then make sure you do ~ they’ll make you an eager companion on a captivating journey, that’s wistful, spirited, and one you’ll probably want to join them on again and again.

http://www.myspace.com/urusen
http://www.facebook.com/URUSEN

If you are viewing this page on your Layar enabled mobile phone, you can open this layer directly by clicking on the following link. Open in Layar Or scan this barcode to open directly in Layar qrcode

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