The Layar reality browser app has been downloaded more than 1.5 million times for iPhone and Google Android, co-founder Claire Boonstra announced at the MIPTV conference today.

There are more than 500 layers already available, but according to Claire, there are a further 2,000 still in development.

She also suggested ways that her Augmented Reality app could be a useful media channel for TV brands from Top Gear and CSI, to Sex in the City.

“It’s not the future any more, it’s right now,” she said. “Augmented reality is here to stay, it’s way more than a gimmick, and it will become a new mass-media.”