Bloom

The UK's leading content developer for the Layar reality browser

Layar 3.5 With Layar Stream Technology

Published on Thursday, June 3, 2010 by paullewis

The new Layar Reality Browser (version 3.5) was released today for Android phones. The new release comes with new Stream Technology which completely changes the user experience from search-based, to discovery.

With so many layers now available, finding content in Layar relied heavily on making layers known, via tradtional marketing methods or hoping the user would just ‘stumble-upon’ the content.

This new location-aware means of discovery, takes points of interest (POIs) from all the layers around you, giving you an amazing world of choice, without having to search.

This is truly revolutionary, and as far as mobile content discovery goes, there is nothing like it. The results you see are based on time, location, proximity, popularity and your preferences. The change is intended to change Layar from being a novelty, to being a must have utility to be used daily.

Raimo van der Klein, CEO of Layar: “Augmented Reality is starting to behave like a true mass medium. It is becoming scalable with the introduction of its own discovery mechanism. We know that real-time location-based content discovery drives frequent re-use of the Layar browser.”

You can download Layar 3.5 with Stream Technology from the Android Market today. The iPhone release is immenent.

Stream Tecnology in action.
POI’s are taken from multiple layers with new icons defining
the category.

A new ‘Add to your spots’
button will put the POI into
a new Spots tab.

Selecting a POI from the stream gives you the same detail as you’d get in the layer.

The featured tab remains the same with Layars favourite layers.

The local tab may become unnecessary with the Stream.

The popular tab shows the most used layers.

Tags: 3.5 Layar Stream

Comments

Subscribe to our RSS feed and get site updates delivered immediately.

Membership


Stream Tecnology in action. POI’s are taken from multiple layers with new icons defining the category.	A new ‘Add to your spots’ button will put the POI into a new Spots tab.	Selecting a POI from the stream gives you the same detail as you’d get in the layer.

The featured tab remains the same with Layars favourite layers.	The local tab may become unnecessary with the Stream.	The popular tab shows the most used layers.