Published on Tuesday, August 2, 2011 by paullewis Today Layar announced the news we've all been waiting for - image recognition! It's called Layar Vision and it looks fantastic. There's no need to scan the image as Layar automatically reads the image 'fingerprint', which then opens up the augmented reality content. Combine this with geo-coded markers and you've got one of the most powerful mobile AR systems a...

Published on Monday, May 16, 2011 by paullewis The Bath Fringe festival returns in May, and for the second year running we’ve created an augmented reality festival guide for revellers, to help them quickly and easily locate venues and find out what’s on at this years event.   Download Layar for smartphones and look up the Bath Fringe layer for a fresh looking guide, with easy links to the listings and t...

Published on Monday, April 18, 2011 by paullewis If you're thinking of taking a weekend break any time soon, we can't recommend the beautiful county of Denbighshire enough. Why? Because we've just completed work on a new augmented reality concept around tourism and found the area to be full of fascinating history, stunning scenery and an ideal place to get away from the hustle and bustle of the daily grind.   ...

Published on Monday, April 18, 2011 by paullewis Layar released version 5.0 of the reality browser this month with some great new features, bug fixes and a shiny new interface. We've been waiting eagerly for the update for the iPhone, as previous versions were buggy and didn't deliver the full experience as seen on Android. Tests we've done show a greatly improved app which will hopefuly prove to be more stable. ...

Published on Thursday, February 24, 2011 by paullewis Joe 90 is a great British TV show from the 1960's, which was repeated in the 70's (I remember watching it as a kid and loving it).   It was from Gerry Anderson's world famous 'Supermarionation' studios where they also created Thunderbirds and Captain Scarlet.   Joe 90 was memorable for the rotating cage in which Joe would sit to get special skills down...

Published on Thursday, January 27, 2011 by paullewis Following a lengthy beta testing phase (a good thing to iron out the bugs), Layar announced today the launch of the Layar Player, a simple tool to be embedded in iPhone apps to deliver the Layar augmented reality experience. Read Layar's press release here. Get your hands on the tool here. It all sounds very exciting and I'm sure we'll see a plethera of new A...

Published on Friday, January 21, 2011 by paullewis It's not that often that a new technology arrives that is clearly ground-breaking, yet at the same time remains a mystery for many - they just don't get it. Maybe they've become blasé about technology, and unless it can change the orbit of nearby planets or send birds flying towards egg-stealing pigs, it just doesn't excite them any more. Which is a real shame bec...

Published on Wednesday, November 17, 2010 by paullewis It's always comforting to know that a start up company who's products you've been supporting, are capable of not only making great products in the first place, but also of raising enough capital to continue trading for some time to come.   Layar announced yesterday that they have raised EUR €10M/ USD $14M from their newest investor Intel Capital. They join Su...

Published on Wednesday, October 20, 2010 by paullewis The Lions have now left the streets of Bath and they look much emptier now they're gone. The auctions took place over the weekend of the 15th/16th October with the star of the show being Euan the Lion with his coat of 2000, 10 pence coins. He sold for an amazing £15,000.   We thoroughly enjoyed creating a layer for the Lions of Bath art project, which had almo...

Published on Thursday, September 9, 2010 by paullewis This has got to be one of our most exciting layers to date!   Not only did we get to work with the great guys who make up London-based, indie folk band Urusen, but we managed to create a unique experience for their fans.   Using their phones, Urusen fans can quickly find gig locations, listen to the latest MP3s, watch videos and download wallpapers desi...