About Augmented Reality

The fact that you’ve come this far suggests that you’re already a forward thinker in the marketplace. But sometimes all you want is the facts, to sail above the fog of marketing speak. Allow Media Grand to explain precisely what Augmented Reality is in a way that helps you understand precisely how it might be useful to you.

We can say reality has been “augmented” when our ordinary view of the world is in some way enhanced by additional information that would not otherwise be available. Think of the film Roger Rabbit, where cartoon characters were animated over footage of real actors. Or imagine wearing a pair of fighter-pilot’s goggles where important information about the aircraft is overlaid onto the pilot’s view. These are all historical examples of Augmented Reality.

Smartphone technology has made this science available to everyone, whether it’s used for fun, as in the Roger Rabbit example, or in life-and-death circumstances, such as flying a plane.

Layar is the leading tool for putting this technology into your hands. It allows the user to look through their camera and see extra information about the world around them.

From your point-of-view, it allows you to take your online marketing campaigns and map them precisely onto real-world opportunities. It puts the information you want to make available at the point of most use to the customer.

Ask us how we can make sure you’re making the most of this compelling new space