Bloom

The past few weeks has all been about concepts - clients seeing the potential of using Layar for their business, and wanting it to do so much more! This isn't a bad thing, as all technology needs to be pushed to make it better, as long as the results don't stray too far from its intende...

Layar on 3 in 4 global smartphones by 2011! Following Layar's one year anniversary, news came about that growth of the Layar Reality browser app will soon be readily available for tens of millions of smartphone users. Partnerships with LG, Samsung, TCT Mobile and a yet unnamed Chines...

The new Layar Reality Browser (version 3.5) was released today for Android phones. The new release comes with new Stream Technology which completely changes the user experience from search-based, to discovery.   With so many layers now available, finding content in Layar relied heav...

The first layer to go live was for the Lions of Bath. The public art project, following in the successful footsteps of King Bladud's Pigs (or should that be trotters), was screaming out for it's own layer; a new and unique feature that made it stand out from the numerous copy-cat (see what...

The BBC Focus layer provides lucky Layar users with a list of retailers where you can pick up a copy of the BBC Focus science and technology magazine, and all of the hands-on science and discovery centres around the UK.   It has over 10,000 entries so the chances of finding a copy ...

This year the Bath Fringe Festival will have a Layar guide for the very first time.   This layer has every venue used during the 17-day festival so visitors, new to Bath, should be able to find their way around without much trouble. Plus we've linked directly into the Fringe Festiv...

The Lions of Bath layer has finally arrived, creating a city wide, Augmented Reality safari.   The public art event takes place in and around the World Heritage City of Bath from the end of May to mid September, during which time, iPhone 3GS and Android device owners can use Layar t...

SHOP SHOP is the fastest way to locate your favourite stores, coffee shops and transport links in Bath, all from within a single layer. Shopping can be fun, or so I'm told!   Creating this layer for the whole of the UK is clearly a mammoth task, which is why we started in Bath. &...

Search and Discovery for Augmented Reality Layar announced today, a new feature that will help make using the Layar reality browser as a search engine, a simpler and smarter choice. With so many new layers becoming available, Layar is expecting users to be overwhelmed with content, ...

Layar content publishers, like us, now have the opportunity to sell their layers through the new Layar app. The process requires a PayPal account and currently only works in the UK, USA, Canada and Australia because of this. It is understood that Layar are planning on opening up payments f...

The Layar reality browser app has been downloaded more than 1.5 million times for iPhone and Google Android, co-founder Claire Boonstra announced at the MIPTV conference today. There are more than 500 layers already available, but according to Claire, there are a further 2,000 still in ...

One of the interesting things about Layar, is coming up with creative solutions that could one day become common place. One such idea is our training centre layer. The layer offers delegates an easy way to navigate their way to the training centre and provides useful information ab...

Our layer for the Robin Hood Tax is getting used on a fairly regular basis according to our stats. Over 100 people used it in the first few days of launch which we think is actually quite good, based on the fact that it's very niche, had little marketing and hasn't been promoted by the Rob...

For those who don't know, we run a listing and review website for Layar content called allyourlayarsarebelongtous.com. With the recent announcement by Layar to allow publishers to sell layers, we would like to announce that we will provide all layer publishers with a free review and lis...

Layar announced this week that publishers will soon be able to sell their layer content directly to the consumer, through the Layer application. We are expecting this to be enabled at the end of April, along with a new Layar app for free download, and a new website for publishers to manage...

If you don't know what our Jelly layer for Layer is about, check it out here. We've now made it much easier for Jelly organisers to get their next Jelly added to the layer. Simple fill in the form here, give us as much information as you can and we'll do the rest. ...

ReadWriteWeb picked up on an article in Time Magazine, noting the rising popularity of Augmented Reality (AR), claiming it to be in the top 10 tech trends of 2010. It also mentions that Layar co-founder Claire Boonstra was named in Laptop Magazine's list of the most influential women i...

The Robin Hood Tax Layar is our way of showing support for a crazy idea that might just work. Show your support by taking a snapshot of someone wearing the Robin Hood Mask and send it to one of the sites listed below. Open Layar and search for 'Robin Hood Tax' to access the layer. Fo...

Jelly on Layar! Won't that get a bit messy? Not when you know what a 'jelly' is! A 'jelly' is a bunch of people who usually work at home, working in the same environment where they can bounce ideas of each other, network and simply escape the confines of their usual home environment. It...

Interesting post about Augmented Reality in The Guardian. Read Article The writer needs to catch up on some of the technologies and how they cross over but it's a good read all the same. ...