Bloom

Today Layar announced the news we've all been waiting for - image recognition! It's called Layar Vision and it looks fantastic. There's no need to scan the image as Layar automatically reads the image 'fingerprint', which then opens up the augmented reality content. Combine this wi...

The Bath Fringe festival returns in May, and for the second year running we’ve created an augmented reality festival guide for revellers, to help them quickly and easily locate venues and find out what’s on at this years event.   Download Layar for smartphones and look up the Ba...

If you're thinking of taking a weekend break any time soon, we can't recommend the beautiful county of Denbighshire enough. Why? Because we've just completed work on a new augmented reality concept around tourism and found the area to be full of fascinating history, stunning scenery and an...

Layar released version 5.0 of the reality browser this month with some great new features, bug fixes and a shiny new interface. We've been waiting eagerly for the update for the iPhone, as previous versions were buggy and didn't deliver the full experience as seen on Android. Tests we'v...

Joe 90 is a great British TV show from the 1960's, which was repeated in the 70's (I remember watching it as a kid and loving it).   It was from Gerry Anderson's world famous 'Supermarionation' studios where they also created Thunderbirds and Captain Scarlet.   Joe 90 was m...

Following a lengthy beta testing phase (a good thing to iron out the bugs), Layar announced today the launch of the Layar Player, a simple tool to be embedded in iPhone apps to deliver the Layar augmented reality experience. Read Layar's press release here. Get your hands on the tool...

It's not that often that a new technology arrives that is clearly ground-breaking, yet at the same time remains a mystery for many - they just don't get it. Maybe they've become blasé about technology, and unless it can change the orbit of nearby planets or send birds flying towards eg...

It's always comforting to know that a start up company who's products you've been supporting, are capable of not only making great products in the first place, but also of raising enough capital to continue trading for some time to come.   Layar announced yesterday that they have ra...

The Lions have now left the streets of Bath and they look much emptier now they're gone. The auctions took place over the weekend of the 15th/16th October with the star of the show being Euan the Lion with his coat of 2000, 10 pence coins. He sold for an amazing £15,000.   We thoro...

This has got to be one of our most exciting layers to date!   Not only did we get to work with the great guys who make up London-based, indie folk band Urusen, but we managed to create a unique experience for their fans.   Using their phones, Urusen fans can quickly find gig...

The past few weeks has all been about concepts - clients seeing the potential of using Layar for their business, and wanting it to do so much more! This isn't a bad thing, as all technology needs to be pushed to make it better, as long as the results don't stray too far from its intende...

Layar on 3 in 4 global smartphones by 2011! Following Layar's one year anniversary, news came about that growth of the Layar Reality browser app will soon be readily available for tens of millions of smartphone users. Partnerships with LG, Samsung, TCT Mobile and a yet unnamed Chines...

The new Layar Reality Browser (version 3.5) was released today for Android phones. The new release comes with new Stream Technology which completely changes the user experience from search-based, to discovery.   With so many layers now available, finding content in Layar relied heav...

The first layer to go live was for the Lions of Bath. The public art project, following in the successful footsteps of King Bladud's Pigs (or should that be trotters), was screaming out for it's own layer; a new and unique feature that made it stand out from the numerous copy-cat (see what...

The BBC Focus layer provides lucky Layar users with a list of retailers where you can pick up a copy of the BBC Focus science and technology magazine, and all of the hands-on science and discovery centres around the UK.   It has over 10,000 entries so the chances of finding a copy ...

This year the Bath Fringe Festival will have a Layar guide for the very first time.   This layer has every venue used during the 17-day festival so visitors, new to Bath, should be able to find their way around without much trouble. Plus we've linked directly into the Fringe Festiv...

The Lions of Bath layer has finally arrived, creating a city wide, Augmented Reality safari.   The public art event takes place in and around the World Heritage City of Bath from the end of May to mid September, during which time, iPhone 3GS and Android device owners can use Layar t...

SHOP SHOP is the fastest way to locate your favourite stores, coffee shops and transport links in Bath, all from within a single layer. Shopping can be fun, or so I'm told!   Creating this layer for the whole of the UK is clearly a mammoth task, which is why we started in Bath. &...

Search and Discovery for Augmented Reality Layar announced today, a new feature that will help make using the Layar reality browser as a search engine, a simpler and smarter choice. With so many new layers becoming available, Layar is expecting users to be overwhelmed with content, ...

Layar content publishers, like us, now have the opportunity to sell their layers through the new Layar app. The process requires a PayPal account and currently only works in the UK, USA, Canada and Australia because of this. It is understood that Layar are planning on opening up payments f...